Apollo.io vs Close
Side-by-side CRM comparison with MCP evidence fields. Wide-intent template for Sales & CRM stacks (inbound + outbound + full-suite).
Apollo.io
enrichment
B2B contact database plus sequencing. Official first-party remote MCP server for prospecting, enrichment, analytics, and loading leads into sequences; OAuth, or X-Api-Key for headless agents.
official ✓
oauth
gated
last —
Free plan available; paid tiers per seat. Enrichment actions consume credits.
Official MCP docs →Close
crm
Sales CRM built for inside sales with calling, email, and SMS. Official remote MCP server (Streamable HTTP) with OAuth 2.0 DCR or API key, and three scopes: read, safe write, destructive write.
official ✓
oauth
gated
last —
Paid tiers per seat; see official pricing page for current plans.
Official MCP docs →| Field | Apollo.io | Close |
|---|---|---|
| Official MCP server | Yes (vendor docs) | Yes (vendor docs) |
| MCP endpoint | https://mcp.apollo.io/mcp | https://mcp.close.com/mcp |
| Auth | OAuth | OAuth |
| Plan / scope gate | Any plan including free; credit-consuming actions need available credits; headless use requires a master API key | Scopes mcp.read / mcp.write_safe / mcp.write_destructive control which tools are exposed |
| Pricing | Free plan available; paid tiers per seat. Enrichment actions consume credits. | Paid tiers per seat; see official pricing page for current plans. |
| Best for | outbound teams, prospecting, startups | outbound teams, inside sales, smbs |
| Docs checked | 2026-11-05 | 2026-11-05 |
More options: Apollo.io alternatives · Close alternatives