Apollo.io vs Microsoft Dynamics 365 Sales
Side-by-side CRM comparison with MCP evidence fields. Wide-intent template for Sales & CRM stacks (inbound + outbound + full-suite).
Apollo.io
enrichment
B2B contact database plus sequencing. Official first-party remote MCP server for prospecting, enrichment, analytics, and loading leads into sequences; OAuth, or X-Api-Key for headless agents.
official ✓
oauth
gated
last —
Free plan available; paid tiers per seat. Enrichment actions consume credits.
Official MCP docs →Enterprise CRM on Power Platform. Official Sales MCP Server for sales-specific tools plus the Dataverse MCP server for record CRUD and queries; endpoints are per environment.
official ✓
oauth
gated
last —
Per-user licensing by tier; see official pricing page.
Official MCP docs →| Field | Apollo.io | Microsoft Dynamics 365 Sales |
|---|---|---|
| Official MCP server | Yes (vendor docs) | Yes (vendor docs) |
| MCP endpoint | https://mcp.apollo.io/mcp | Not published in docs |
| Auth | OAuth | OAuth |
| Plan / scope gate | Any plan including free; credit-consuming actions need available credits; headless use requires a master API key | Non-Copilot Studio clients must be enabled in Power Platform Admin Center; endpoint is environment-specific |
| Pricing | Free plan available; paid tiers per seat. Enrichment actions consume credits. | Per-user licensing by tier; see official pricing page. |
| Best for | outbound teams, prospecting, startups | enterprise, microsoft 365 shops |
| Docs checked | 2026-11-05 | 2026-11-05 |
More options: Apollo.io alternatives · Microsoft Dynamics 365 Sales alternatives