Apollo.io vs HubSpot
Side-by-side CRM comparison with MCP evidence fields. Wide-intent template for Sales & CRM stacks (inbound + outbound + full-suite).
Apollo.io
enrichment
B2B contact database plus sequencing. Official first-party remote MCP server for prospecting, enrichment, analytics, and loading leads into sequences; OAuth, or X-Api-Key for headless agents.
official ✓
oauth
gated
last —
Free plan available; paid tiers per seat. Enrichment actions consume credits.
Official MCP docs →HubSpot
crm
All-in-one Smart CRM with marketing, sales, service, and content hubs. Official remote MCP server for CRM read/write via OAuth 2.1 + PKCE.
official ✓
oauth
gated
last —
Free tools available; paid Starter/Professional/Enterprise. Exact seat prices vary by hub — see official pricing page.
Official MCP docs →| Field | Apollo.io | HubSpot |
|---|---|---|
| Official MCP server | Yes (vendor docs) | Yes (vendor docs) |
| MCP endpoint | https://mcp.apollo.io/mcp | https://mcp.hubspot.com |
| Auth | OAuth | OAuth |
| Plan / scope gate | Any plan including free; credit-consuming actions need available credits; headless use requires a master API key | Account permissions + connector scopes; some tools require Marketing Hub Pro/Enterprise |
| Pricing | Free plan available; paid tiers per seat. Enrichment actions consume credits. | Free tools available; paid Starter/Professional/Enterprise. Exact seat prices vary by hub — see official pricing page. |
| Best for | outbound teams, prospecting, startups | inbound teams, smbs, all in one |
| Docs checked | 2026-11-05 | 2026-11-05 |
More options: Apollo.io alternatives · HubSpot alternatives