Apollo.io vs Salesforce
Side-by-side CRM comparison with MCP evidence fields. Wide-intent template for Sales & CRM stacks (inbound + outbound + full-suite).
Apollo.io
enrichment
B2B contact database plus sequencing. Official first-party remote MCP server for prospecting, enrichment, analytics, and loading leads into sequences; OAuth, or X-Api-Key for headless agents.
official ✓
oauth
gated
last —
Free plan available; paid tiers per seat. Enrichment actions consume credits.
Official MCP docs →Salesforce
crm
Enterprise CRM platform. Hosted MCP Servers expose SObject CRUD, custom tools, and product integrations under per-user OAuth with org governance.
official ✓
oauth
gated
last —
Edition and add-on pricing varies; Flex Credits may apply for Hosted MCP usage — see official CRM pricing.
Official MCP docs →| Field | Apollo.io | Salesforce |
|---|---|---|
| Official MCP server | Yes (vendor docs) | Yes (vendor docs) |
| MCP endpoint | https://mcp.apollo.io/mcp | https://api.salesforce.com/platform/mcp/v1/ |
| Auth | OAuth | OAuth |
| Plan / scope gate | Any plan including free; credit-consuming actions need available credits; headless use requires a master API key | Hosted MCP intended for Flex Credits customers; servers disabled by default until admin enables |
| Pricing | Free plan available; paid tiers per seat. Enrichment actions consume credits. | Edition and add-on pricing varies; Flex Credits may apply for Hosted MCP usage — see official CRM pricing. |
| Best for | outbound teams, prospecting, startups | enterprise, complex pipelines |
| Docs checked | 2026-11-05 | 2026-11-05 |
More options: Apollo.io alternatives · Salesforce alternatives