Apollo.io vs Zoho CRM
Side-by-side CRM comparison with MCP evidence fields. Wide-intent template for Sales & CRM stacks (inbound + outbound + full-suite).
Apollo.io
enrichment
B2B contact database plus sequencing. Official first-party remote MCP server for prospecting, enrichment, analytics, and loading leads into sequences; OAuth, or X-Api-Key for headless agents.
official ✓
oauth
gated
last —
Free plan available; paid tiers per seat. Enrichment actions consume credits.
Official MCP docs →Zoho CRM
crm
Mid-market CRM in the Zoho suite. Four official pre-built remote MCP servers (Data Insights, Data Operations, Module Customization, Workflow Automation) authenticated via OAuth.
official ✓
oauth
gated
last —
Free and paid editions; see official pricing page. MCP calls consume existing API credits.
Official MCP docs →| Field | Apollo.io | Zoho CRM |
|---|---|---|
| Official MCP server | Yes (vendor docs) | Yes (vendor docs) |
| MCP endpoint | https://mcp.apollo.io/mcp | Not published in docs |
| Auth | OAuth | OAuth |
| Plan / scope gate | Any plan including free; credit-consuming actions need available credits; headless use requires a master API key | Actions scoped to the user's CRM role; MCP calls count against API credit limits |
| Pricing | Free plan available; paid tiers per seat. Enrichment actions consume credits. | Free and paid editions; see official pricing page. MCP calls consume existing API credits. |
| Best for | outbound teams, prospecting, startups | smbs, mid market, zoho suite |
| Docs checked | 2026-11-05 | 2026-11-05 |
More options: Apollo.io alternatives · Zoho CRM alternatives