Close vs Zoho CRM
Side-by-side CRM comparison with MCP evidence fields. Wide-intent template for Sales & CRM stacks (inbound + outbound + full-suite).
Close
crm
Sales CRM built for inside sales with calling, email, and SMS. Official remote MCP server (Streamable HTTP) with OAuth 2.0 DCR or API key, and three scopes: read, safe write, destructive write.
official ✓
oauth
gated
last —
Paid tiers per seat; see official pricing page for current plans.
Official MCP docs →Zoho CRM
crm
Mid-market CRM in the Zoho suite. Four official pre-built remote MCP servers (Data Insights, Data Operations, Module Customization, Workflow Automation) authenticated via OAuth.
official ✓
oauth
gated
last —
Free and paid editions; see official pricing page. MCP calls consume existing API credits.
Official MCP docs →| Field | Close | Zoho CRM |
|---|---|---|
| Official MCP server | Yes (vendor docs) | Yes (vendor docs) |
| MCP endpoint | https://mcp.close.com/mcp | Not published in docs |
| Auth | OAuth | OAuth |
| Plan / scope gate | Scopes mcp.read / mcp.write_safe / mcp.write_destructive control which tools are exposed | Actions scoped to the user's CRM role; MCP calls count against API credit limits |
| Pricing | Paid tiers per seat; see official pricing page for current plans. | Free and paid editions; see official pricing page. MCP calls consume existing API credits. |
| Best for | outbound teams, inside sales, smbs | smbs, mid market, zoho suite |
| Docs checked | 2026-11-05 | 2026-11-05 |
More options: Close alternatives · Zoho CRM alternatives