Gong vs Attio
Side-by-side CRM comparison with MCP evidence fields. Wide-intent template for Sales & CRM stacks (inbound + outbound + full-suite).
Gong
conversation-intel
Revenue intelligence and call analysis. Official read-only MCP server with ask_account, ask_deal, and generate_brief tools that return AI-generated insights (no raw transcripts).
official ✓
oauth
gated
last —
Custom quote; MCP queries consume Gong credits.
Official MCP docs →Attio
crm
Flexible relationship CRM for startups and scale-ups. Hosted MCP with OAuth; read auto-approved, writes confirm. MCP listed on Free through Enterprise plans.
official ✓
oauth
gated
last —
Free (up to 3 seats); Plus from ~$35–44/user/mo; Pro from ~$79–99/user/mo; Enterprise custom. MCP server included across plans per official pricing matrix.
Official MCP docs →| Field | Gong | Attio |
|---|---|---|
| Official MCP server | Yes (vendor docs) | Yes (vendor docs) |
| MCP endpoint | https://mcp.gong.io/mcp | https://mcp.attio.com/mcp |
| Auth | OAuth | OAuth |
| Plan / scope gate | Tech admin must create an MCP integration; paid Gong seat and Gong credits required; read-only | Available on all plans; some SQL tools plan-gated |
| Pricing | Custom quote; MCP queries consume Gong credits. | Free (up to 3 seats); Plus from ~$35–44/user/mo; Pro from ~$79–99/user/mo; Enterprise custom. MCP server included across plans per official pricing matrix. |
| Best for | enterprise, sales coaching, deal reviews | startups, relationship crm |
| Docs checked | 2026-11-05 | 2026-11-05 |
More options: Gong alternatives · Attio alternatives