Gong vs Close
Side-by-side CRM comparison with MCP evidence fields. Wide-intent template for Sales & CRM stacks (inbound + outbound + full-suite).
Gong
conversation-intel
Revenue intelligence and call analysis. Official read-only MCP server with ask_account, ask_deal, and generate_brief tools that return AI-generated insights (no raw transcripts).
official ✓
oauth
gated
last —
Custom quote; MCP queries consume Gong credits.
Official MCP docs →Close
crm
Sales CRM built for inside sales with calling, email, and SMS. Official remote MCP server (Streamable HTTP) with OAuth 2.0 DCR or API key, and three scopes: read, safe write, destructive write.
official ✓
oauth
gated
last —
Paid tiers per seat; see official pricing page for current plans.
Official MCP docs →| Field | Gong | Close |
|---|---|---|
| Official MCP server | Yes (vendor docs) | Yes (vendor docs) |
| MCP endpoint | https://mcp.gong.io/mcp | https://mcp.close.com/mcp |
| Auth | OAuth | OAuth |
| Plan / scope gate | Tech admin must create an MCP integration; paid Gong seat and Gong credits required; read-only | Scopes mcp.read / mcp.write_safe / mcp.write_destructive control which tools are exposed |
| Pricing | Custom quote; MCP queries consume Gong credits. | Paid tiers per seat; see official pricing page for current plans. |
| Best for | enterprise, sales coaching, deal reviews | outbound teams, inside sales, smbs |
| Docs checked | 2026-11-05 | 2026-11-05 |
More options: Gong alternatives · Close alternatives