HubSpot vs Zoho CRM
Side-by-side CRM comparison with MCP evidence fields. Wide-intent template for Sales & CRM stacks (inbound + outbound + full-suite).
HubSpot
crm
All-in-one Smart CRM with marketing, sales, service, and content hubs. Official remote MCP server for CRM read/write via OAuth 2.1 + PKCE.
official ✓
oauth
gated
last —
Free tools available; paid Starter/Professional/Enterprise. Exact seat prices vary by hub — see official pricing page.
Official MCP docs →Zoho CRM
crm
Mid-market CRM in the Zoho suite. Four official pre-built remote MCP servers (Data Insights, Data Operations, Module Customization, Workflow Automation) authenticated via OAuth.
official ✓
oauth
gated
last —
Free and paid editions; see official pricing page. MCP calls consume existing API credits.
Official MCP docs →| Field | HubSpot | Zoho CRM |
|---|---|---|
| Official MCP server | Yes (vendor docs) | Yes (vendor docs) |
| MCP endpoint | https://mcp.hubspot.com | Not published in docs |
| Auth | OAuth | OAuth |
| Plan / scope gate | Account permissions + connector scopes; some tools require Marketing Hub Pro/Enterprise | Actions scoped to the user's CRM role; MCP calls count against API credit limits |
| Pricing | Free tools available; paid Starter/Professional/Enterprise. Exact seat prices vary by hub — see official pricing page. | Free and paid editions; see official pricing page. MCP calls consume existing API credits. |
| Best for | inbound teams, smbs, all in one | smbs, mid market, zoho suite |
| Docs checked | 2026-11-05 | 2026-11-05 |
More options: HubSpot alternatives · Zoho CRM alternatives